• October 2, 2016

    APPOINTED MARKETERS FOR MCGRATH DENTAL

    Mouse Media have recently been appointed as Marketing Manager for McGrath Dental in Hoylake.

    The state of the art dental practice on Market Street is headed by Dr Liam McGrath, one of the UK’s leading Dental Implant Surgeons. He is one of only a selected few to be awarded the highly acclaimed Diploma in Implant Dentistry from the Royal Collage of Surgeons, Edinburgh.

    Our work for the practice is varied and includes designing and printing all marketing material, designing, hosting and maintaining their website, social media management and designing e-newsletters.

    We are delighted to be working alongside such innovative, forward thinking professionals.

     

  • July 23, 2016

    OPENING SOON – CHUTNEY STREET FOOD

    The new Indian Street Food Restaurant is set to open in Oxton, Wirral and Mouse Media have been retained to build their website and manage their marketing.

    The launch is eagerly anticipated and with that in mind, a competition will be unveiled this weekend for one lucky diner to win a meal for two for the opening night. Details can be found here 

  • July 23, 2016

    WELCOME ANNE ROBERTS AESTHETICS

    Just putting the finishing touches to a 24 page brochure and new website for Anne Roberts Aesthetics.

    We have looked after the marketing at Anne Roberts for many years and are delighted to see the business branching out. The growth is totally organic timing from a business that has been in the same building, offering the same service for 27 years!

    Standards are extremely high at Anne Roberts and indeed their hair and beauty salon has been awarded a coveted Clarins Gold status for their efforts.

    View the finished brochure here

  • July 22, 2016

    RESPONSIVE DESIGN PROCESS

    You cannot plan for and design a responsive, content-focused, mobile-first website the same way.

    If your goal is to produce something that is not fixed-width and serves smaller devices just the styles they require, why would you use a dated process that contradicts those goals?

    It’s easy to resort to working more to resolve these new challenges. What comes naturally? Do a desktop and mobile-sized wireframe, then turn around and design a desktop and mobile-sized layout. This sort of solves the problem. You and your developer have more to work with, at least. However, what about all the device widths in-between—you’ll have to cover those as well, right?

    At this point, you wake up and realize you’re stuck in a familiar loop of ever-increasing deliverables and ever-shrinking profits. Using this old process to tackle new problems doesn’t really solve any of them, and it’s going to kill you from lack of sleep, make you poor from lack of profit, or both.

    There are some good ideas floating around dealing with new processes. Some smart folks are of the very sensible opinion that the only answer is to design in the browser. However, other smart folks have admitted for the quiet rest of us that it’s really, really hard to design freely in the browser—at least with current tools.

    Of the emerging new process ideas, those that involve responsive HTML/CSS prototypes look very promising. I’m planning to investigate these further. However, there are some definite challenges with this approach, not the least of which is the time it takes to create them when the site content is complex. Most of the examples I’ve seen are fairly generic, which doesn’t translate well to real projects.

    Currently, we are successfully using a different approach. It attempts to optimize content, design, and development time, finding a budget-friendly balance of appropriate direction from all disciplines—something that is effective, lean and uses quick, widely-accessible tools.

    [From smashingmagazine.com]

  • July 22, 2016

    YOU HAVE TO LOVE TYPOGRAPHY

    Typography, being the art of type in a design, is undoubtedly one of the most essential elements of good design. It’s the visual art that helps us to create a beautiful and neat design that just works. However, the fact that it can be on the headline is that being one of the most important elements, it is still overlooked by many.

    Good typography makes a design more appealing, leading a reader across the whole page according to the importance of different text, but it is not just about the style, size and family of the font. It’s about realising the high level of visual hierarchy that can be reached with the use of typography.

    It’s not just about what you say, but how you say it, right? Depending on your purpose, we could try to experiment more and get creative with our typography. We can be bold and daring with strong, large letters, or get quirky and unique with handwritten type. We should keep in mind that type should always be legible, because there’s no point in showing off type that no one can read. Type can do so much for a design if it sets rhythm and creates an atmosphere.