Typography, being the art of type in a design, is undoubtedly one of the most essential elements of good design. It’s the visual art that helps us to create a beautiful and neat design that just works. However, the fact that it can be on the headline is that being one of the most important elements, it is still overlooked by many.
Good typography makes a design more appealing, leading a reader across the whole page according to the importance of different text, but it is not just about the style, size and family of the font. It’s about realising the high level of visual hierarchy that can be reached with the use of typography.
It’s not just about what you say, but how you say it, right? Depending on your purpose, we could try to experiment more and get creative with our typography. We can be bold and daring with strong, large letters, or get quirky and unique with handwritten type. We should keep in mind that type should always be legible, because there’s no point in showing off type that no one can read. Type can do so much for a design if it sets rhythm and creates an atmosphere.